Case studyToyTeam: six toy brands, one sales tool
- France (Lyon) · Toy sales agency
- Order taking and quotes · EBP integration
- Since 2017 · 7 users, including 6 sales reps
Key figures
- 7 min
- per order, instead of 20 min before
- Real time
- orders sent to EBP, instead of 24 to 48 hours of re-keying before
- −60%
- fewer entry errors (about 20 a month before, 8 after)
- 350
- orders a month, for 6 brands managed in a single tool
The customer
ToyTeam is a toy sales agency based in Lyon, France. Its 6 sales reps represent six brands to retailers: GP Batteries (toys), Créa Lign’, New-Ray, Winning Moves, ZURU and Toopiz.
The agency has used Valomnia since 2017.
The challenge
A multi-brand agency juggles several catalogues, several price lists and terms specific to each brand.
An order took about 20 minutes, then had to be re-keyed into EBP, with a delay of 24 to 48 hours and about twenty entry errors a month.
The solution
Multi-brand catalogue
The six brands, their prices and item stock brought together in a single app.
Orders and quotes on a tablet
The sales rep prepares a quote or takes the order directly at the retailer’s.
Used at trade fairs
Orders are entered on the stand and sent immediately.
EBP integration
Items, customers and orders are synchronized with EBP, with no re-keying.
Performance tracking
Revenue and orders tracked by sales rep and by brand, in real time.
In pictures
The multi-brand catalogue on a tablet, order taking in trade fair mode, and performance tracking by brand and by sales rep.
Illustrations based on fictitious data.
The results
An order now takes 7 minutes instead of 20, and it reaches EBP in real time. Entry errors have dropped by 60%.
The 6 sales reps handle about 350 orders a month for six brands, with a single tool, at the customer’s as well as at trade fairs.
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