Case studyToopiz: one sales team in four countries, one tool
- France (Lyon) · Toy distribution
- Order taking and B2B portal · EBP integration
- Since 2025 · 8 users, including 6 sales reps in 4 countries (100% of the team)
Key figures
- Real time
- orders sent to EBP instantly, instead of 24 to 48 hours of re-keying before
- 10 min
- saved per order
- +12%
- more orders over 12 months
- +10%
- more active customers
The customer
Toopiz is the exclusive French distributor of toy and children’s game brands, including Crayola, Crocodile Creek, Speedy Monkey, Sycomore and Playforever.
Six sales reps cover France, Belgium, Spain and Germany. They sell in four languages to retailers and at trade shows.
The challenge
Orders were taken on Excel sheets and sent by email, then re-keyed by hand into EBP, with a 24 to 48-hour delay.
With a team spread over four countries and orders taken at trade shows, nobody had an overall view of the business, and customers could not order on their own between visits.
The solution
Multilingual app
Each sales rep works in their own language (French, English, Spanish, German), on the same multi-brand catalogue.
Order taking at trade shows
The order is entered at the booth, with item stock visible, and is sent immediately.
Valomnia B2B portal
Retailers place orders themselves, at any time, with their own pricing terms.
EBP integration
Items, customers and orders are synchronized with EBP, with no re-keying.
Real-time activity tracking
Management follows orders and visits, country by country.
In pictures
One catalogue in four languages, and the B2B portal where retailers order on their own with their price terms.
Illustrations based on fictitious data.
The results
Whether the order is taken by a sales rep at the customer’s, on a trade show stand or directly by the retailer on the B2B portal, it reaches EBP in real time instead of 24 to 48 hours. Each order saves about 10 minutes.
Over twelve months, Toopiz recorded 12% more orders and 10% more active customers.
“Our sales reps take orders anywhere, even at a trade show, and they go straight into EBP.”
Sébastien Rouillard, Managing Partner, Toopiz
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