Case studyObeauty: orders processed in less than 24 hours
- Tunisia · Cosmetics distribution · Order taking
- Since 2019 · 5 users, including 4 sales reps
- More than 200 retail customers
Key figures
- < 24 h
- to process an order, instead of 2 to 3 days before
- 2 to 3 days
- delivery time, instead of 4 to 5 days before
- 10 hours
- of re-keying removed every week for the team
- −25%
- fewer out-of-stocks at retailers (about 12% before, 9% after)
The customer
Obeauty distributes cosmetics to beauty shops and perfumeries in Tunisia.
With 10 brands and more than 1,500 products, it has built a network of more than 200 stores that resell its products across the country. Its 4 sales reps have used Valomnia since 2019.
The challenge
Orders taken in the field were re-keyed at the office: double entry that took about 10 hours a week for the team. An order took 2 to 3 days to process, and delivery 4 to 5 days.
With more than 1,500 products, getting catalogue updates to the sales reps was a constant challenge.
The solution
Mobile order taking
Sales reps enter the order at the customer’s; it goes straight to the back office, with no re-keying.
An always up-to-date catalogue
New products, prices and references are updated once and available immediately on every tablet.
Out-of-stock tracking
Sales reps record missing products at the retailer’s and suggest restocking during the visit.
Activity tracking
Management tracks the team’s visits and orders in real time.
In pictures
The cosmetics catalogue on a tablet, the out-of-stock check during the visit, and the sales dashboard.
Illustrations based on fictitious data.
The results
Double entry is gone: the team gets back about 10 hours a week. An order is processed in less than 24 hours instead of 2 to 3 days, and delivery has gone from 4–5 days to 2–3 days.
Thanks to out-of-stock tracking during visits, out-of-stocks at retailers have dropped by about 25%.
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