Case studyNovopharma: two teams, order taking connected to Sage
- Tunisia (Tunis) · Parapharmacy and dermo-cosmetics
- Order taking · Sage integration
- Since 2025 · 7 users, including 6 sales reps · More than 1,000 pharmacy and parapharmacy customers
Key figures
- 6 min
- per order, instead of 15 min before
- Real time
- orders sent to Sage, instead of about 24 hours before
- −75%
- fewer pricing or promotion errors (about 20 a month before, 5 after)
- +12%
- more orders and +8% larger average order over 12 months
The customer
Novopharma and its sister company Medsource distribute parapharmacy and dermo-cosmetics brands to more than 1,000 pharmacies and parapharmacies in Tunisia: Eucerin, Bepanthen, Berocca and Supradyn for Novopharma, Caudalie, Embryolisse and Saeve for Medsource.
Each company has its own sales team.
The challenge
An order took about 15 minutes, then had to be re-keyed into Sage, with a delay of about 24 hours.
Promotions, which are frequent in this sector, were applied by hand, causing about twenty pricing or promotion errors a month. And two companies and two teams had to be managed.
The solution
Two teams, one platform
Each team works on its own company, with its catalogue, prices and customers.
Mobile order taking
The order is entered at the pharmacy, with available stock in real time.
Promotions managed in Valomnia
Discounts and offers are applied automatically according to the customer and the period.
Sage integration
Customers, items, prices and orders are synchronized with Sage, with no re-keying.
Activity tracking
Management tracks the orders of both teams in real time.
In pictures
The parapharmacy catalogue on a tablet, an order with its promotions applied automatically, and the data flows between Valomnia and Sage.
Illustrations based on fictitious data.
The results
An order is taken in 6 minutes instead of 15 and reaches Sage in real time. With promotions applied automatically, pricing or promotion errors have dropped by 75%.
Over twelve months, orders have grown by 12% and the average order by 8%.
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