Case studyHamiform: orders three times faster, and right
- France (Ploërmel, Brittany) · Pet products
- Order taking · Business Central integration
- Since 2023 · 10 users, sales reps and back office
Key figures
- 5 min
- per order, instead of 15 min before
- −70%
- fewer entry or pricing errors (about 30 a month before, 9 after)
- 40
- orders a month with no out-of-stock item, thanks to real-time stock
- +10%
- larger average order (about €1,150 before, €1,270 after)
The customer
Hamiform is a French brand from Brittany, born from a passion for animals. For more than 30 years, it has built its know-how in animal nutrition and well-being, with recognised expertise in rodents and small pets (rabbits, guinea pigs, hamsters, ferrets, chinchillas…).
Its range also covers birds, cats and dogs: food, hay, treats, care and accessories. Its catalogue has more than 2,400 items, sold to about 350 active retailers.
The challenge
Hamiform used another order-taking solution, which was not synchronized with Business Central. Prices and stock had to be checked by hand, promotions were not applied automatically, and item information could not easily be shared with customers.
An order took about 15 minutes, with pricing errors and orders containing out-of-stock items.
The solution
Digital catalogue
All 2,400 items, with photos and product sheets, to browse and share with customers.
Promotions applied automatically
The right price and discount are shown for each customer, with no manual calculation.
Real-time stock
Sales reps see what is available when taking the order and suggest an alternative when needed.
Business Central integration
Customers, items, prices and orders are synchronized with Microsoft Dynamics 365 Business Central, with no re-keying.
Sales activity tracking
Management follows visits, orders and revenue in real time.
In pictures
The digital catalogue on a tablet, the data flows between Valomnia and Business Central, and the sales dashboard.
Illustrations based on fictitious data.
The results
Thanks to the synchronization with Business Central, sales reps find the right prices and discounts on their iPad, with no calculation or checking. They also see available stock when taking the order: about 40 orders a month avoid an out-of-stock item.
Nothing has to be re-keyed any more: an order now takes 5 minutes instead of 15, with 70% fewer errors. The average order has grown by 10%.
“With the catalogue and stock in real time, our sales reps take orders faster and without errors.”
Jérôme Izard, IT Project Manager, Hamiform
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