Ste Ben Romdhan: two distribution companies, one van sales solution
- Tunisia (Kairouan) · Consumer goods · Van sales
- Since 2025 · 21 users, including 20 van sellers
- More than 1,000 points of sale served
Key figures
- 2 hours
- saved per van seller per day (no more re-keying or manual checks)
- 30 min
- to close payments, instead of 24 to 48 hours before
- −70%
- fewer invoicing errors and stock gaps (about 40 a month before, 12 after)
- +10%
- more points of sale visited (about 920 before, more than 1,000 after)
The customer
From Kairouan, Tunisia, Ste Ben Romdhan distributes food, cosmetics and household cleaning products through two companies: Société Olympique Alimentaires and Sté Idéal de Distribution.
Each company has its own team of van sellers. Together, 20 van sellers serve more than 1,000 points of sale.
The challenge
Van sellers re-keyed and checked their sales by hand at the end of the day. Payments took 24 to 48 hours to close, and there were about forty invoicing errors or stock gaps a month.
With two companies and two teams, each company’s promotions and free goods also had to be applied correctly.
The solution
Van sales with printed invoices
The van seller invoices on mobile and prints the invoice at the customer’s.
Two companies, one solution
Each team works on its own company, with its items, prices and customers, in the same app.
Van stock and payments
Van stock and every payment are tracked in real time: the cash register closes in minutes.
Promotions and free goods
Discounts and free products are applied to the invoice automatically.
Activity tracking
Management tracks the sales, rounds and payments of both teams in real time.
In pictures
An invoice created on mobile and printed at the customer’s, the cash closing at the end of the round, and the dashboard of both teams.
Illustrations based on fictitious data.
The results
Each van seller saves about 2 hours a day, now spent in the field: 10% more points of sale visited.
Payments are closed in less than 30 minutes instead of 24 to 48 hours, and invoicing errors and stock gaps have dropped by 70%.
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